MobileWeek 2015: Full Schedule

8:15am PDT

REGISTRATION OPENS!

Registration opens for MobileWeek 2015!

Monday April 20, 2015 8:15am - 8:30am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

9:00am PDT

Panel: The Ever-changing Mobile Stack: Dealing and Scaling with a Moving Target

What technologies make up the Mobile Stack for startups, the enterprise, standalone apps, or apps that extend your existing cloud IT? These questions are at the core of your mobile technology strategy, shaping your decisions on mobile cloud platforms, mobile data / API layer, mobile analytics, even what mobile devices your're supporting.

Moderators

Kurt Collins

Developer Evangelist, built.io

Speakers

Ricardo Alcocer

Director of Developer Relations and Training, Appcelerator, Inc.

Ricardo is the Director of Developer Relations and Training at Appcelerator, Inc. With over 20 years in the software development industry, Ricardo has built products, managed software development teams, taught programming courses and mentored software developers and entrepreneurs... Read More →

Prathap G. Dendi

General Manager, Ship.io

Prathap, currently with his 5th startup, is General Manager at Ship.io where an awesome team is building the world's best cloud platform for shipping mobile apps faster with better quality. Passionate about software development, Mobile, Internet of Things and frequent speaker including... Read More →

Justin Liu

Crittercism, Director of Technology Development

As Director of Technology Development at Crittercism, Justin identifies and leads strategic partnerships. By integrating Crittercism with technology companies across the mobile ecosystem, Justin helps developers, PMs, and marketers build higher quality app experiences. Prior to joining... Read More →

Monday April 20, 2015 9:00am - 9:25am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage Track: Mobile Dev

9:25am PDT

MobileWeek Co-Founders Ring the Nasdaq Stock Market Opening Bell

Visit the below link to see MobileWeek Co-founders open up the stock market at 9:30am EST on Monday, April 20. http://www.nasdaq.com/press-release/mobileweek-to-ring-the-nasdaq-stock-market-opening-bell-20150417-00379

Monday April 20, 2015 9:25am - 9:30am PDT
The New York Stock Exchange

Main Stage

9:30am PDT

Fireside Chat: Building an App Customers Love: How Engagement & Loyalty Drive Customer Life Time Value

We often hear about the cost to acquire a customer, but what is the cost of losing a mobile customer? Or what are the cost savings of retaining and engaging a loyal mobile customer? In this fireside chat, Apptentive CEO Robi Ganguly and Viggle Head of Marketing Clyde Lee will share a few of the successes they’ve had in designing highly profitable and loved apps, and the lessons developers can take from these anecdotes. Robi and Clyde will discuss what it means to approach development through the lens of the customer experience, and how this can lead to increased customer engagement, loyalty, and retention and foster happier, more profitable customers. #PeopleNotUsers.

Speakers

Robi Ganguly

CEO & Co-Founder, Apptentive

Robi Ganguly is CEO and cofounder at Apptentive, a company that helps app makers boost ratings, drive downloads, increase loyalty, and earn #CustomerLove. The Apptentive software powers in-app customer communication for thousands of mobile apps such as AllRecipes, Concur, Intercontinental... Read More →

Monday April 20, 2015 9:30am - 9:55am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Stage 2

9:35am PDT

SPOTLIGHT TALK: Local Mobile Search is Calling

Continued growth in Smartphone and IoT device adoption is accelerating local mobile search and changing the way consumers evaluate and buy services. In this session, we will highlight some of the emerging trends, including the resurgence of Call based engagement, and how the digital media market is evolving to be more relevant for mobile consumers.

Speakers

Jim Poore

VP, Business Development, Soleo Communications

Jim Poore leads Soleo’s Mobility Services team which is responsible for the development of innovative API services focused on delivering meaningful information for the mobile and "internet of things" market. During his career, Jim has held a number of global roles accountable for... Read More →

Monday April 20, 2015 9:35am - 9:45am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

9:45am PDT

Lightning Talk: Extreme Mobility: How one highly-scalable mobile app sends a billion people on their way each year

oin to learn how China’s 1 billion seasonal commuters relied on a single mobile application that overcame these challenges to get their destinations with ease and comfort. China Ministry of Railways successfully developed and deployed a highly-scalable mobile ticketing application that can mitigate unparalleled user levels, extreme transactional spikes, ticket scalping security challenges and ultimately get people on their way at the speed of a touch-click.

Each year, the world's largest mass migration occurs during Chinese New Year, when more than a billion people travel across China to celebrate the Spring Festival with family. The widespread adoption of smart mobile devices has had a transformational effect on this unique event, as one-seventh of the world's population are in motion simultaneously. This session describes the successful deployment of a highly-scalable mobile app that helps the China Ministry of Railways cope with the massive spike in demand during the 'Chunyun period' by allowing hundreds of millions of travelers to quickly and easily book rail tickets. Despite China's considerable ongoing investment in rail infrastructure, every available train seat is sold out during those 40 days of collective chaos. As a result, scalping of tickets is just one of the many challenges that the designers of the mobile app solution (based on IBM’s MobileFirst Platform) have had to confront. This session provides valuable insight for any organizations planning mobile solutions that must scale to support millions – or billions – of customers.

Speakers

Yonni Harif

Mobile Enterprise Executive, IBM

Yonni Harif is a Mobile Enterprise Executive at IBM where he guides some of the world’s largest companies in their mobile journey. He was instrumental in the success of Worklight, a mobile startup acquired by IBM in 2012 that has become the foundation of IBM’s mobile software... Read More →

Monday April 20, 2015 9:45am - 9:55am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage Track: Mobile Dev

10:00am PDT

Spotlight Talk: Instant Continuous Delivery for iOS and Android Apps

As app developers, we are constantly under pressure to release apps faster. Continuous Integration (CI), Continuous Testing and Continuous Delivery is a fast growing practice that enables us to ship code faster with better quality. But in reality, for many mobile app developers, the thought of setting up a CI server is intimidating. How can your team run a quick set of checks upon every commit without wrestling with a complicated CI system?

Enter Ship.io (http://ship.io/), new cloud-hosted Continuous Delivery platform for native iOS and Android mobile apps.

In this talk by Eileen Chow, Ship.io (http://ship.io/)'s Sr. Product Manager, you'll learn how Ship automates the build-test-deploy cycle for you. Ship.io (http://ship.io/) supports all the test frameworks native to iOS and Android , Gi/GitHub or Bitbucket repositories, and integrates with Crashlytics, HockeyApp, AppThwack, Slack, HipChat etc. A simple-to-use dashboard lets you easily check the pass/fail rates of your builds and you can run as many builds for as many apps as you release.

Come learn how to ship your mobile apps faster and better with Ship.io (http://ship.io/)!

Speakers

Eileen Chow

Sr. Manager, Ship.io

Eileen is the Senior Manager for Ship.io managing engineering and operations. She has previously worked for Blue Sky Broadcast as Technical Product Manager to start a SaaS based e-learning platform from scratch. Prior experiences include positions at Active Network, IBM. Eileen also... Read More →

Monday April 20, 2015 10:00am - 10:10am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

10:00am PDT

Workshop: The Importance of APIs in the Local Mobile Search Ecosystem

Easy access to better quality, relevant content certainly remains a challenge in the current Local Search market. Wide scale proliferation of content sources and lack of consistent controls in the ecosystem places developers at risk of not having the most up-to-date, relevant content. This session highlights how APIs are helping to enable managed exchange of content and therefore allowing developers to build more valuable solutions.

Speakers

Jim Poore

VP, Business Development, Soleo Communications

Monday April 20, 2015 10:00am - 10:20am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Stage 2

10:10am PDT

LIGHTNING TALK: The Emerging Internet of (moving) Things

Sitting at the intersection of wireless communications, location technology, and in-vehicle sensors, telematics applications help manage the emerging Internet of (moving) Things. With connected devices and smartphones residing alongside vehicles like planes, trains, ships and automobiles, telematics companies can enable new vehicle interactions with infrastructure, data, and people. From route planning software to real-time safety reporting, similar enhancements will continue to be in demand in the mobile space that will improve the ease and safety of driving, connect moving things and create the future smart cities. In this talk, we’ll explore the opportunities and challenges in establishing a robust telematics platform, via mobile applications, that address the transportation ecosystem.

Speakers

Vijay Doradla

Director, Verizon Ventures

Vijay Doradla is a Director at Verizon Ventures and is currently a board member of seven portfolio companies. Mr. Doradla has over 17 years of experience in the Technology industry, spanning a diverse set of roles including engineering, research, and investments. He started his career... Read More →

Monday April 20, 2015 10:10am - 10:20am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

10:20am PDT

Lightning Talk: Shoring up the Mobile Network – Why Security Matters in Mobile

Gary Davis will provide a provocative session on a topic that is forward looking and gaining momentum as much as the mobile tech ecosystem is growing. Due to the nomadic nature of mobile devices, we need to change the way people think about security. We are and should be worried about where data is going. The evolution to and around mobile devices and social media has created a desensitization around data; anything and everything is shared on Facebook, posted from a mobile phone, for example. There is a generational component to this, but the over 30 crowd is equally effusive on social media sites and mobile devices. People don’t realize what is stored in a phone. As we think about security we have to think about how people are using computing & devices. This discussion with a unique and dynamic expert executive will explore how the social & cultural changes of mobile communications impact security. How and where does security fit? Corporate assets have to be protected. Most employees use their own personal phone. How do companies deal with and reconcile competing perspectives on protecting data? Start-ups in particular must be sensitive to the risk to their IP due to a lack of awareness around mobile security. Davis will open a valuable dialogue on this crucial part of any discussion on the explosion of growth in the mobile tech space.

Speakers

Athena Murphy

GM, Composable Application Systems, Intel Security Group

Over the past 20 years, Athena Murphy has held a variety of management positions at Intel from driving microprocessor and technology strategies to developing software products to managing complex supply chains. In her current role as General Manager for Composable Application Systems... Read More →

Monday April 20, 2015 10:20am - 10:30am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage Track: Go-To-Market

10:30am PDT

Lightning Talk: Develop Mobile Apps that work Offline

What happens when your mobile device does not have a network connection? That device will have no content, no experience and the amazing application that you spent so much effort to build just simply will not work.

This talk would be around the implementation story of creating offline and online applications on Mobile.

The journey begins with NoSQL database modeling and what we can do with a NoSQL technology for mobile. The session will go through how to create data object model relations, design for performance in difficult areas with no signal, and how to develop a local mobile NoSQL datebase that syncs to the cloud.

We will go over code on how to have your mobile application function offline without relying on the network. You will gain knowledge in NoSQL databases technologies and walk away with insights on how to create offline type of applications that to sync to the cloud.

Couchbase Mobile is a thin client library that would help developers with their mobile projects in creating a local data layer for offline user experience and will provide fast sync capabilities when there is available network connectivity.

Speakers

William Hoang

Developer Advocate, Couchbase

William is a Developer Advocate on the Mobile Engineering & Developer Relations team at Couchbase. His love for coffee and code has transcended him into the world of mobile while appreciating the offline in-person experiences. Prior, William worked on Developer Relations team over... Read More →

Monday April 20, 2015 10:30am - 10:40am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage Track: Go-To-Market

10:30am PDT

Workshop: Pinterest Creative Workshop

Pinterest is a powerful engine of online shopping and an ideal place to connect with your target audience. In this Pinterest Creative Workshop, you’ll learn unique and effective ways you can reach consumers through smart advertising on the visually-driven platform.

In this workshop, we will share insider tips to help you develop organic and paid pin campaigns and tactics that earn you pins, followers, and customers.

Speakers

Raashi Bhalla

Creative Strategy, Pinterest

Raashi is in the Creative Strategy group at Pinterest. With almost a decade of digital experience, she brings strong expertise in data analysis, creative strategy, and integrated marketing. Prior to Pinterest, Raashi worked on the agency side and Grey and Razorfish. Over the past... Read More →

Monday April 20, 2015 10:30am - 10:50am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Stage 2

10:40am PDT

Spotlight Talk: The Journey to Mobile Automation Testing

How do you ensure that you have the right testing strategy in place for your mobile app? App stability matters and with the right mix of testing techniques, you can avoid pitfalls of negative reviews from the app store or a social media frenzy of bad publicity. Let’s face it, we live and die on app store ratings. Let’s ensure we get positive 5-star ratings and learn how to create a mobile testing strategy that reduces time and cost while creating high quality mobile apps.

Speakers

Connie Quach

VP, Product Management, SOASTA

Connie Quach is the VP, Product Management at SOASTA. Connie is a frequent industry speaker in the mobile and web perf industry and organizes the San Diego Web Performance Meetup group, a neutral professional networking organization dedicated to web and mobile performance management... Read More →

Monday April 20, 2015 10:40am - 10:50am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

11:00am PDT

Panel: How to Become a $1B Unicorn: Insights from Mobile Industry Leaders

Speakers

Rogelio Choy

Chief Business Officer, Luxe Valet

Ro Choy is the Chief Business Officer at Luxe Valet and former COO at Bittorrent

Jude Gomila

Founder, Heyzap

Jude Gomila is Founder and President of Heyzap. An entrepreneur and engineer, he has always been obsessed with creating, building and selling. Jude earned a Masters in Engineering from the University of Cambridge, graduating with Honors in Engineering and Management. In 2012, Jude... Read More →

Anthony Ha

Writer, TechCrunch

Anthony Ha is a writer at TechCrunch, where he covers media and advertising. Previously, he worked as a tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance, where he won awards from the California Newspaper... Read More →

Paul Murphy

CEO, Playdots, Inc

Prior to Dots, a mobile gaming studio focused on the intersection of art and entertainment, Paul helped start and fund a handful of successful startups as a partner at betaworks, including Giphy, Bloglovin, and Rushmore. Prior to betaworks, he helped lead Aviary’s pivot to a mobile... Read More →

Monday April 20, 2015 11:00am - 11:20am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

11:00am PDT

Lightning Talk: Software, Silicon, Standards – Unlocking the SDN/NFV Paradigm Shift

SDN and NFV are poised to transform how networks are designed, deployed and managed across telecom, enterprise and cloud. Open source and open standards combined with a rapidly growing SW ecosystem will play a critical role in shaping how and where the transformation will take place from the WAN to data center networking. In this session Intel will present both the challenges and opportunities for the market as well as share its strategy to accelerate and enable the transformation with open source and open standards-based solutions running on standard high-volume server and switch platforms.

Monday April 20, 2015 11:00am - 11:25am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Stage 2

11:25am PDT

Lightning Talk: Internet of APIs – Creating a Backend for a Mobile and IoT

This session will introduce the Internet of APIs, the technology standards that are emerging to govern this space, as well as the first use cases that make the most sense for businesses.

Nishant Patel, CTO, built.io will draw on his own experience to introduce key concepts behind the Internet of APIs and discuss in detail the architecture and requirements of a backend that can support both mobile and IoT use cases.

Mr. Patel will share insights from real-life customer and partner implementations, evaluating the impact that the Internet of APIs will have on existing and emerging applications. He will answer questions as fundamental as “How do I build a successful application for the Internet of Things?” all the way to open-ended questions such as “How do I connect heterogeneous, previously divergent systems to derive value for my business and my customers?”. Throughout, Mr. Patel will illustrate the (necessary) evolution of Backend-as-a-Service and Platform-as-a-Service architectures to take full advantage of the Internet of APIs.

Speakers

Nishant Patel

CTO, built.io

Nishant Patel is CTO of raw engineering. Nishant brings 15 years of experience solving complex technology and cloud integration problems for large enterprises. Prior to founding raw engineering, Nishant was a Senior Architect at TIBCO Software. Nishant holds a B.S. in Computer Science... Read More →

Monday April 20, 2015 11:25am - 11:35am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

11:30am PDT

Workshop by Kony

Monday April 20, 2015 11:30am - 11:55am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Stage 2

11:35am PDT

Lightning Talk: iBeacons: Reality or Still a Work in Progress?

All the buzz, iBeacons are the darlings of micro-location technology. But how easy and scaleable are iBeacons? Are they being used in actual implementations? What’s the hype and what’s reality? What are the privacy concerns? And do consumers even want iBeacons and location-based promotions?

This session takes a look at the current state of iBeacons – and what the future holds. Hear real use cases from how professional sports organizations engage with fans in stadiums, to how major retail brands can target in-store shoppers with messages and discounts through their apps. Consider the results from an Adobe survey of consumers and marketers:
 34% of consumers surveyed report receiving location-based promotions; 70% are open to receiving them
 18% of marketers surveyed use iBeacons today; expected to double in 2015

Attendees will:
1) Learn how iBeacons make smartphones and apps smart, how brands can integrate location-based technologies/apps, and how consumer adoption is trending
2) Understand how major brands are using this technology to execute smart marketing while avoiding "consumer stalking"
3) Review some results that today’s brands/organizations are seeing with iBeacon deployments
4) Hear some research findings from Adobe, indicating that app usage growth on phones outpaced tablets by more than two times (70% vs. 35%) year-over-year
This will be a lively session debating the upsides and the gotchas with iBeacons.

Speakers

Ray Pun

Head of Strategic Marketing for Mobile, Adobe

As the head of strategic marketing for mobile across the Adobe Marketing Cloud, Ray is responsible for evangelizing solutions that help marketers create, measure, and personalize mobile experiences. He works closely with clients across industries including retail, media & entertainment... Read More →

Monday April 20, 2015 11:35am - 11:45am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

11:45am PDT

Lightning Talk: The App Economy: Where We've Come From and Where We're Heading

It didn't take long for apps to take over our lives. In six short years, more than 500,000 app developers have built more than 4.6 million apps on three major platforms (iOS, Android, and Windows). What’s more, these apps are used by more than 1.5 billion users worldwide! As the app economy matures, what’s the next big stage for app development?

At appFigures, we have been tracking the journey from the early days, and in this talk, we'll be looking at what the app economy looks like now and will take a dive into what’s next, as apps and the devices that run them, take on different sizes and shapes.

Speakers

Ariel Michaeli

CEO / Co-founder, Appfigures

Before founding appFigures with his brother, Oz, Ariel and Oz ran an interactive agency responsible for the creation of web-based video games for leading brands. In late 2008, they found app development was a huge potential for new business growth. Because the industry lacked business... Read More →

Monday April 20, 2015 11:45am - 11:55am PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

11:55am PDT

Break 11:55am - 1:00pm

Main Stage and Workshop Room will break at this time.

Monday April 20, 2015 11:55am - 1:00pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

MobileWeek

1:00pm PDT

Lightning Talk: Mobile Cloud Jargon: Why is my iOS simulator not charging to 100%

iOS8, Swift, Node.js, MQTT, NOSQL. This session will bring the developer on a journey that bridges the gap between the mobile device and the cloud using cutting edge technologies to build engaging applications focused on the "Lean Startup" mentality where developers can experiment with a variety of technologies and garner rapid feedback from their stakeholders. Using an open cloud environment and Apple’s introduction of the Swift Programming language, we can demonstrate how application development can be in the cloud and leverage core technologies such as NoSQL Data and Interactive Push Notifications to create compelling and engaging applications via MQTT while leveraging high scalable cloud infrastructure for hosting cloud based scripting technologies based upon Node.js.

Speakers

Todd Kaplinger

STSM, Mobile Cloud Platform Architect, IBM

Todd Kaplinger is an Senior Technical Staff Member and IBM Master Inventor in IBM's Software Group. He is the Mobile Cloud Platform Architect focusing on delivering Mobile Cloud Services and has been one of IBM leading thought leaders and architects in mobile for the past 4 years... Read More →

Monday April 20, 2015 1:00pm - 1:10pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

1:00pm PDT

WORKSHOP: How to Design and Launch a Beacon-Friendly App

Speakers

Kevin Hunter

COO, Gimbal

As Chief Operating Officer of Gimbal, Kevin aligns Gimbal strategy with product development and daily operations to ensure the best physical to digital bridge.Previously, Kevin oversaw product management for the Gimbal platform at Qualcomm Retail Solutions prior its birth into a standalone... Read More →

Monday April 20, 2015 1:00pm - 2:00pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Stage 2

1:10pm PDT

Lightning Talk: Launching a B2B Mobile App

Business managers crave mobility as much as consumers do. A whole new market of "apps as a service " such as Slack and Evernote are Lightning up the app marketplace.

Control is a management platform for the payments industry, providing iOS and Android apps for payment platforms such as Stripe and Paymill. Control launched with a mobile first strategy, and along the way we have acquired deep insights into:

- What makes apps sticky and what features increase daily active usage
- Billing mechanics for "apps as a service"
- Optimization for the app marketplace
- Best user acquisition strategies for apps
- The future of business apps

Speakers

Kathryn Loewen

CEO, Control

Kathryn Loewen is the Founder & CEO of Control, a management platform for the payments industry. Control allows merchants to manage and monitor their payments from iOs, Android, and Web. Kathryn started her career with Citigroup Europe, developing one of the first online banking systems... Read More →

Monday April 20, 2015 1:10pm - 1:20pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

1:20pm PDT

Define, Design, Develop, Deliver: Cross-Platform Native, Web & Hybrid Multi-Edge Apps

Dipesh Mukerji is a Sr. Director of Product Strategy & Marketing at Kony. Prior to Kony, Dipesh was the Director of Strategy and Innovation at Reed Elsevier where he spearheaded their mobility efforts. Before Reed Elsevier, he spent five years as a Sales Engineer at Verivo Software where he implemented over thirty B2E & B2C mobile applications across multiple industries including financial services, insurance and consumer packaged goods. Dipesh has a BS in Information Systems from Carnegie Mellon and an MBA from Babson College.

Speakers

Dipesh Mukerji

Sr. Director Product Marketing & Strategy, Kony, Inc.

Monday April 20, 2015 1:20pm - 1:30pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

1:20pm PDT

Lightning Talk: Launching a Mobile First B2B Enterprise App

Monday April 20, 2015 1:20pm - 1:30pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage Track: Go-To-Market

1:30pm PDT

Lightning Talk: Globally Distributed Mobile Cloud Architecture

Network and data access latency can be a killer to mobile app performance. This problem is even more difficult to solve when building a mobile application that needs to be globally available. Grindr gay mobile dating app is used by millions of people in over 200 countries around the world and we need to make sure that we bring our service as close to our customers as possible. In this lightning talk Grindr's CTO will focus on the follwing:
• How to architect your mobile cloud architecture to provide the best performance in all countries around the world.
• How Amazon Managed Services can help in achieving globally scalable mobile cloud architecture.

Speakers

Lukas Sliwka

CTO, Grindr

Lukas Sliwka is the CTO at Grindr LLC, responsible for creating highly effective and innovative engineering organization. He is the catalyst for the team’s agile transformation while leading the effort to completely redesign Grindr’s global services and mobile client architectures. Lukas evolved... Read More →

Monday April 20, 2015 1:30pm - 1:40pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

1:40pm PDT

Spotlight Talk: Mobile News Reinvented

How consumers can use the NewsByMe mobile app for crowdsourced community-based news and events happening around a geo-location. NewsByMe is a 24-7 Radar for news built to provide street-level information. The app is a news service designed specifically for your mobile device, not a printing press. Stories are concise-just the facts-and include images and video. Co-Founder and CEO Pason Gaddis will demonstrate the various applications of the app on the main stage.

Speakers

Pason Gaddis

CEO, NewsByMe

Pason Gaddis As co-founder and CEO of NewsByMe, Pason Gaddis is working to transform the way we report and consume news in the future. A career news media executive, Pason and his partners founded Florida Weekly, a regional news and entertainment company in South Florida. www.FloridaWeekly.com... Read More →

Monday April 20, 2015 1:40pm - 1:55pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

2:00pm PDT

Workshop: Let's put the 'E' back in Testing!

This session will discuss and address the transformation of the process of testing and the maturation of the role of tester from just testing to today’s mobile test engineering architect.

We will discuss the role of mobile testing across the product lifecycle including the exploration and analysis of mobile test coverage data and how to undertake the journey from manual testing to test automation, and where to maximize the automation ROI for your organization. Also, how using available user experience data enables test engineers to gain instant insights into user experience and performance data collected from performance tests and to use that data in a continuous improvement model to drive not only the performance testing process, but also to influence architecture and application design, and, in turn, drive functional test automation.

Speakers

Dan Boutin

Senior Evangelist, SOASTA

Based in Gainesville, Florida, Mr. Daniel Boutin is Senior Product Evangelist at SOASTA. Prior to that, Mr. Boutin has held roles at IBM Rational and Mercury/HP Software, and has worked for IBM Global Services, specializing in the areas of performance management, testing and scalability... Read More →

Monday April 20, 2015 2:00pm - 2:20pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Stage 2

2:00pm PDT

Panel: App Monetization Ecosystem

App monetization is not a single solution but an ecosystem of technologies and best practices. This could be app purchases, in-app purchases, susbcription models, or using the app to extend desktop monetization. What is the app monetization ecosystem?

Moderators

Eric Yohay

Co-founder, GameDevHacker

Eric Yohay is Co-founder of GameDevHacker media which produces gaming conferences around the US. GameDevHacker's diverse audience brings AAA studios as well as indie game developers together to discuss best practices around monetization.

Speakers

Naman Goel

Mobile Evangelist, Google

Naman joined Google in 2013, currently working to help developers maximize mobile apps potential. He also works closely with the AdMob team focusing on mobile monetization. Prior to his time at Google, Naman worked at Goldman Sachs in the Equities Trading Technology Division for five... Read More →

Sylvain Grande

VP Monetization Products, SoundCloud

Sylvain Grande is the Vice President of Product, Creators & Monetization at SoundCloud. In this capacity, Sylvain is responsible for managing offerings to creators, rightsholders and advertisers. He also holds full responsibility for monetization products, namely subscriptions, ad... Read More →

Justin Woo

Developer Evangelist, PayPal

Justin Woo is a Developer Evangelist at PayPal and has been programming ever since he got his first IBM XT running DOS. He loves writing mobile applications (especially hybrid-HTML5 applications) and wishes everything could be done in LISP. In his spare time he enjoys tinkering around... Read More →

Monday April 20, 2015 2:00pm - 2:25pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

2:25pm PDT

Afternoon Coffee Break

Monday April 20, 2015 2:25pm - 3:00pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

2:30pm PDT

Workshop:From GitHub to AppStore: 100% Cloud-hosted Continuous Delivery for Mobile Development Teams

Can your mobile app's lifecycle be dramatically accelerated and automated by leveraging a cloud-based Continuous Delivery service for build, test and deploy?

The short answer is yes, and we'll show you how in this workshop with Koen Jacobs, lead iOS developer for App Annie. Koen and his globally distributed team have set up a 100% cloud-based app delivery pipeline with Ship.io (http://ship.io/) from check-in to testing to distribution of their apps. Come learn about the challenges, lessons learned and tips for doing this with your own mobile apps and team.

Eileen Chow, Ship.io (http://ship.io/)'s Sr. Product Manager, will also be on hand to answer any questions about Ship.io (http://ship.io/), its capabilities, and integrations.

Speakers

Koen Jacobs

Lead iOS Engineer, App Annie / Ship.io

Koen Jacobs is a lead iOS developer at App Annie.

Monday April 20, 2015 2:30pm - 2:55pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Stage 2

2:50pm PDT

CODING CHALLENGE: MobileWeek Coding Challenge Winners

Monday April 20, 2015 2:50pm - 3:00pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

3:00pm PDT

Open Talk: Crowdsourcing NewsByMe

The NewsByMe development team will demonstrate various use applications of the app that consumers come across in everyday. This will include reporting crime to accidents, sports to entertainment along with how to use the app to conduct news interviews.

Speakers

Pason Gaddis

CEO, NewsByMe

Monday April 20, 2015 3:00pm - 3:20pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Stage 2

3:00pm PDT

KEYNOTE: News, Information, and the Distributed Digital Ecosystem '

Doug Vance was named VP of Product Development for ABC News in 2011. In this role he is responsible for product growth and strategy for ABC News digital properties including ABCNews.com, GoodMorningAmerica.com, mobile apps, OTT, and other emerging platforms.

Since joining ABC News, Vance has played a central role in several product launches, including ABC News’ 2015 launch on Xbox One as the first U.S. news app as well as the groundbreaking debut on Apple TV in 2014. Both applications offer immediate access to live, multi-streaming video and on-demand content, entertainment news, live hourly updates, original programming and video highlights from ABC News Programs.

In 2013 under Vance’s leadership, ABC News successfully introduced the applauded refresh to the ABC News iPhone and Android apps, featuring personalized push alerts and an inbox within the app, allowing users to star the stories they care about most and get updates directly to their inbox.

Ahead of the 2012 Presidential election, Vance helped launch the redesigned ABC News App for the iPad, which delivers around-the-clock news coverage, video content and exclusive interviews to users with three distinct dayparted editions – morning, afternoon and evening. Additionally, Vance launched a mobile app suite featuring geo-targeted push alerts and notifications for iPhone, Android and iPad users. Vance also oversaw the enhanced live stream experience and worked with Storify and polling partners to create a more social viewing experience for users throughout the 2012 Election.

He has also extended ABC News to the Kindle Fire and Windows 8 platforms and built partnerships with a variety of innovative startups such as Urban Airship, Chute, Optimizely, and ScribbleLive.

Speakers

Doug Vance

VP, Product Development, ABC News

Monday April 20, 2015 3:00pm - 3:25pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

3:30pm PDT

Workshop: Hand off final app designs effectively using Sympli

The process of the handing off final designs from a mobile application designer to a developer is not straight-forward. It requires a lot of manual jobs from designers on assets generation, mastering of visual specs, as well as collecting and sending to the developers any custom fonts that will be needed by the developers to implement the design. Some things get missed, and both parties waste their time on unnecessary back-and-forth communications instead of doing the respective jobs they love.

Tailored specially for mobile designers and developers, Sympli aims to make design handoff virtually a one-click-process in both Photoshop and Sketch 3. It takes care of transforming original source graphic files into a format that mobile developers can use right away.

Sympli's Android Studio and XCode extensions provide ready-to-use assets, dynamic visual specifications in platform-specific units, synchronization tools, tracking of design updates, and routine code generation to dramatically ease the developers' job of giving the apps a final look.

Speakers

Max Ignatyev

CTO, Sympli

11+ years in software development;4 years in mobile; Ex-Lead Developer at The Washington Post mobile department;Founder of Sympli

Monday April 20, 2015 3:30pm - 3:55pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Stage 2

3:35pm PDT

Panel: The Connected Self- Wearable Technology

This panel discusses the rise of wearable technologies - what are they - how smart can they get - and what types of sensors / integrations will we see in the future? Are 'wearables' catching on - and is the challenge to market adoption a behavior shift or a technology advancement?

Speakers

Chaim Haas

Glide, Head of Communications

Chaim is Head of Communications at Glide. He leads all of the company's media relations efforts and develops strategies to help Glide achieve broad awareness among its target audiences, with the goal of growing it into a brand we all know, love and use in our daily lives.He joined... Read More →

Debera Johnson

Executive Director, Brooklyn Fashion + Design Accelerator

Debera Johnson is a serial entrepreneur in an academic setting. She was Chair of the Industrial Design program when she founded the Pratt Design Incubator in 2002 which has recently been reframed as the Brooklyn Fashion + Design Accelerator. She also founded the Pratt Center for Sustainable... Read More →

Amanda Moskowitz

Organizer, NYC Mobile Forum

For the past 3 years, the technology world has been abuzz about the many ways that wearable is driving changes in our lives - our health, our fashion, our connectivity and our productivity. Mobileweek presents the tremendous opportunity to assemble experts to discuss the inverse... Read More →

Billie Whitehouse

CEO, Designer, Director, Wearable X

Billie Whitehouse is the CEO, designer and director of Wearable X. Known for her development of Nadi X and Fan Jersey recently presented at Super Bowl 50, Billie is invigorating the fashion industry and transforming it into a business focused on improving the quality of our lives... Read More →

Monday April 20, 2015 3:35pm - 4:00pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage Track: Internet Of Things (IOT)

4:00pm PDT

Keynote: Digital Discovery in the Physical World

The ubiquitous smartphones users carry are powerful, smart devices that can be leveraged as a valuable tool to digitally navigate the increasingly clustered physical world in an individualized way. If a user agrees, the various sensors allow for the acquisition of key signals that can then be layered upon one another to paint a personalized picture of what someone is likely to be interested in. We particularly believe in the value allotted by anonymous location and proximity information. Combined properly, this creates a digital “sixth-sense”, creating the best bridge between the digital and physical world.

Increasingly these devices are being used as ambient tools that proactively push engagements to assist during the user’s journey or buying cycle. Beacons are an important piece to this equation as they can be triggered to provide engagements based on very granular, focused criteria ensuring they are hyper relevant; performing significantly better than traditional mediums. Beacons help to understand this bridge and take the mobile context and translate it to enable retailers, brands, venues, advertisers and municipality services to create relevant conversations with users at different points in their journey.

As a thought leader and pioneer in the industry, Kevin Hunter will explain this transformative view on a user's journey, the endless possible use cases and how to leverage these tools effectively in an increasingly connected world.

Speakers

Kevin Hunter

COO, Gimbal

Monday April 20, 2015 4:00pm - 4:20pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

4:25pm PDT

Lightning Talk: IRL Dating App-- via NewAer's LE Bluetooth Technology

Based on The New York Times, there are 30,000 Craigslist "missed connections" in NYC alone. Lori will discuss how she turned her "real life" dating card business into the newly launched app which allows users to solve missed connections with a new technology that was not available when the patented Cheekd idea was launched in 2010.

The new Cheekd ensures you ‘Never Miss a Connection’; the app works on the train; on a plane… anywhere—You’ll get a notification if someone who meets your criteria is within 30 feet of you. If you’re near a potential spark, Cheekd makes sure you know about it.

Speakers

Lori Cheek

cEO, Cheekd

Architect turned Entrepreneur, Founder and CEO of Cheekd— a mobile dating app that makes missed connections obsolete. Lori, a Shark Tank Veteran, was recently listed as "The Digital Dating Disruptor" and "One of the Top 10 CEOs to Watch" and is no longer building structures. She's... Read More →

Monday April 20, 2015 4:25pm - 4:35pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage

4:45pm PDT

Panel: Imagining a 100% Mobile World

Is "mobile" an extension of the desktop or will it eventually replace the desktop as our main connection to the cloud of activity? Every year, more apps are not just mobile-first, they are mobile-only without a desktop version at all. This is because - at any moment - there are more people connected in real-time via mobile device than on desktops - forming a Human Cloud. As mobile devices get smarter, will we work and live primarily on mobile devices? How and why are many current apps mobile-only and ignoring the desktop completely?

Speakers

Matt Bischoff

iOS Engineering Lead, Tumblr

Matthew Bischoff is the iOS Engineering Lead at Tumblr, building a mobile platform for creators and their audiences. He’s been developing iOS apps since 2008 with his friends at Lickability, an indie software studio that he co-created. Prior to joining Tumblr, Bischoff was an iOS... Read More →

Jack Dashwood

Senior Marketing Manager, Metaio

Jack knew that he was interested in Augmented Reality ever since he learned how to read at age 25. Fast forward and Jack now works at center of the universe when it comes to AR: the offices of Metaio. Jack is responsible for educating the public about augmented reality and evangelizing... Read More →

Robby Stein

Senior Director of Product Management for Cloud and Big Data Platforms, Yahoo

Robby Stein is currently Senior Director of Product Management for Yahoo’s video efforts out of the company’s New York City office. Prior to his role at Yahoo, Robby was the CEO and co-founder of Stamped, a mobile recommendations company which was acquired by Yahoo! in October... Read More →

Vera Tzoneva

Strategic Product Partnerships, Search and Platforms, Google

Vera Tzoneva currently works on Strategic Product Partnerships for Search and Platform at Google. Her team at Google helps developers with discoverability and reengagement integrations across Google Search on mobile. Previously, she worked at Meebo, an instant messanging and social... Read More →

Doug Vance

VP, Product Development, ABC News

Monday April 20, 2015 4:45pm - 5:05pm PDT
Metropolitan West 639 West 46th Street, New York, NY 10011

Main Stage Track: Mobile Dev

6:00pm PDT

ooVoo Developers After Party

https://www.eventbrite.com/e/oovoo-developers-after-party-tickets-16281392082

SideBar
118 East 15th Street, New York City, New York 10003, United States

ooVoo Developers are throwing an after party during NYC MobileWeek 2015. Join us for the fun! Here’s what to expect: Open bar, Light Apps, Fun Music, Giveaway and Swag, Stellar Conversation and Networking. See you there!

Monday April 20, 2015 6:00pm - 9:00pm PDT
SideBar 118 East 15th Street, New York City, New York 10003, United States

Partner Event

8:00pm PDT

The Mobile Stack DrinkUp w/ built.io + OneStack

Join the MobileWeek and built.io teams for drinks for the 8:00 PM after-party following the MobileWeek Conference on Monday April 20th.

Register here:https://www.eventbrite.com/e/the-mobile-stack-drinkup-w-builtio-onestack-tickets-16574169788

Where:

Lansdowne Road

599 10th Avenue

New York, NY 10036

"The Mobile Stack" is about choosing the right mobile technologies and APIs to complete your mobile app infrastructure.

built.io will be unveiling updates around its mobile backend – which won the DeveloperWeek Innovation Award in February – and also introducing its upcoming API orchestration platform built.io Flow. MobileWeek is launching OneStack in New York City to help you discover mobile technologies for your stack! We will also give a preview of our upcoming Integrate 2015 Conference.

We're inviting mobile technology providers, executives looking to learn about making mobile stack decisions, and mobile developers interested in mobile API's.

See you there!

Monday April 20, 2015 8:00pm - 10:00pm PDT
Lansdowne Road 599 10th Avenue, New York, NY 10036

Partner Event